Skip to Main content
General Public
Back
Overview
Sharing health data
Research and Development
Sector image
Access to new medicines
Relationship with the NHS
Healthcare Professionals
Back
Overview
Research and Development
Relationship with the NHS
Engagement with the sector
ABPI Code of Practice and Disclosure UK
Segmentation
Back
Overview
Key driver analysis
Supporters
Neutrals
Unfamiliar
Trusting optimist
Detractors
Methodology
Back
Home
Back
UK Pharma Reputation Index
General Public: Segmentation overview
Trusting optimist
General Public: Trusting Optimists
Read more about who the Trusting Optimists are
Please select the area…
Overview
Key driver analysis
Supporters
Neutrals
Unfamiliar
Trusting optimist
Detractors
Last modified:
17 October 2024
Last reviewed:
17 October 2024
